Final Exam: Post Covid Virus

Nissan over the years has seen its share of economic challenges, and still managed to prevail over the years. One of the questions that will hover over companies and products in the upcoming years is will there be a recession and if so how will we sell? Many economic experts believe it will be a recession in the months following the Covid virus, and if that is so Nissan has proven it can bounce back with the market.

Nissan made it through the Great Recession back in 2007-08, and was able to push the Altima to sell over 250,000 cars. While other companies like Ford and Chrysler were battling with bankruptcy filings, Nissan managed to capitalize. Although Nissan was much earlier in the product life cycle in 2007 compared to now, i believe because of the maturity level it is currently at with previous experience in dealing with poor markets Nissan can bounce back after this virus with or with out a recession. Nissan wasn't on pace to have a record breaking selling year with the Altima, and in fact can take this time to remarket the Altima to gear towards the needs of social distancing affects after Covid-19. Just like in 2007-08 Nissan was able to push its number higher than years prior to a recession, which many of its competitors weren't able to do. Nissan is in a good position maintain during covid, but once over can turn sales around and continue to avoid the inevitable decline of a products life cycle. 

Social Media Marketing

Nissan uses a lot of different social media platforms to market products. Nissan has over 500,000 followers on Twitter, over 12 million on Facebook likes with 3 million followers, and almost a million followers on Instagram. Although all the social media platforms have different audiences and markets Nissan is able to excel in all the markets. Nissan uses its Facebook platform better than the others just off the amount of followers. With Facebook Nissan can promote more advertisement since facebook is the larger platform amongst the listed. Along with having more followers majority of the likes Nissan generates comes from Facebook.