Nissan Altima best features Ad

The best features that separate the 2019 Altima from the competition is all the technology Nissan offers for the car. Nissan does a great job in their TV commercial ad's showcasing the tech in the 2019 Nissan Altima, as well as a full walk through of the car available online to see all the features of the car. For a 30 second commercial window Nissan packed in a lot of the cool tech features to grab the consumers attention.

2019 Nissan Altima Walk through:
https://www.youtube.com/watch?v=bMJEf_XJWbU

2019 Nissan Altima TV Commercial:
https://www.youtube.com/watch?v=jw9hQd0UznA

How is the 2019 Altima retailed?

Nissan has hundreds of ways their cars are retailed. In 2020 with the use of the internet, and social media makes buying and selling goods easier. The best way Nissan retails the 2019 Altima is through their own websites, and dealership locations. Nissan has over 1,000 dealerships nation wide; which includes the dealerships they share with their partnership with car brand Infiniti. Nissan also allows consumers to buy, and customize not just the 2019 Altima but all current models they have. This is the best way to retail the 2019 Altima, because Nissan is able to control all aspects of the transaction without losing profit by paying a middle man. Nissan is able to directly sell to the consumer which helps further push the brand with their own chain of dealer nation wide. 

Evoked Set

The evoked set Nissan the brand not just the Altima are dozens of car companies like; Honda, Toyota, Hyundai, Volkswagon just to name a few. Those are just to name a few in the price range, and car category as the 2019 Altima. there are plenty of other brands consumers consider on the market but year after year Nissan competes with top tier across all car categories.

The Vision

Nissan strives to lead the car industry in innovation and technology. Nissan wants to lead all future car generations with their alliance with Renault.  Renault Nissan has been Nissan's way to further the brand in the tech market with lines of electric cars. Nissan see's the next big thing for the company will be moving into the world of electric vehicles. The need and want for electric cars world wide have allowed Nissan to gain growth in market shares both domestic and in China. Within the next couple years Nissan will be rolling out lines of electric cars to compete with other electric companies.

Target Market

Like all car brands Nissan's target market is all drivers. The 2019 Altima's features bring a different look to a market geared toward the tech savoy driver. The 2019 Altima targets driver's in their late 20's through their late 30's. The upcoming professional mogul, the tech savoy type, the family car; are all the target driver's Nissan looks to target with the 2019 Altima. With all of the new tech, stylish look, incredible speed and safety features in the 2019 Altima it has enough to satisfy every one.