Altima Development - 2018/2019

Outside of the exterior appearance of the 2018,2019 Altima's telling them apart, there are other features under the hood that separate the two. The two grills on the outside of the cars; the 2018 with the small silver trim lining, and the 2019 with the larger. Nissan also gave the 2019 a bump in in horsepower and torque. The bump wont make you feel like your driving a Porsche, but the 2019 offers 188 horsepower/180 lb-ft of torque to the 2018 179hp/177 lb-ft torque. There are other features like the standard 8" touch screen display in the 2019 Altima, and newly designed spacious interior are just a few more things to separate the two.

Ethics & Social Responsibility

As a leading car brand Nissan takes pride in giving back to the community through various nonprofit organizations across the country. Through the Nissan Foundation, Nissan has donated over $11.5 million to 150 organizations. All of the organizations involved with the Nissan Foundation share the same core values to promote respect and understanding between cultural and ethnic groups. Nissan Foundation grant winners here in New York City are;

• Brooklyn Historical Society
• Jewish Children’s Museum
• Jewish Museum
• One to World Inc.
• Tanenbaum Center for Inter-religious Understanding

SWOT

Strengths:

• Tones of leg room with spacious interior. 
• Every car comes standard with a 8" touch screen display.
• Apple Car play standard (also compatible for Android users)

Weaknesses:

• Like any car a key weakness is the bumps, bruises, and wear and tear that comes with driving. It also comes with extra expenses like gas and car insurance. 

Opportunities:

• The 2019 Nissan Altima can improve in the cabin noise. While inside the car is luxurious and spacious; the cabin does not reduce outside noise very well. 

Threats:

• There are plenty of competitors in the field; who also share the same mission statement. It is a constant battle to edge the competition every year. There is always the constant threat of not being able to stand out.   

2019 Nissan Altima

Mission Statement - "Shake up the midsize sedan market"

My product is the 2019 Nissan Altima; unlike any of the previous Altima's the 2019's stunning frame and sleek inside far exceeds expectations. The car comes standard with a 8" Nissan -Connect touch screen display.