Final Exam: Post Covid Virus

Nissan over the years has seen its share of economic challenges, and still managed to prevail over the years. One of the questions that will hover over companies and products in the upcoming years is will there be a recession and if so how will we sell? Many economic experts believe it will be a recession in the months following the Covid virus, and if that is so Nissan has proven it can bounce back with the market.

Nissan made it through the Great Recession back in 2007-08, and was able to push the Altima to sell over 250,000 cars. While other companies like Ford and Chrysler were battling with bankruptcy filings, Nissan managed to capitalize. Although Nissan was much earlier in the product life cycle in 2007 compared to now, i believe because of the maturity level it is currently at with previous experience in dealing with poor markets Nissan can bounce back after this virus with or with out a recession. Nissan wasn't on pace to have a record breaking selling year with the Altima, and in fact can take this time to remarket the Altima to gear towards the needs of social distancing affects after Covid-19. Just like in 2007-08 Nissan was able to push its number higher than years prior to a recession, which many of its competitors weren't able to do. Nissan is in a good position maintain during covid, but once over can turn sales around and continue to avoid the inevitable decline of a products life cycle. 

Social Media Marketing

Nissan uses a lot of different social media platforms to market products. Nissan has over 500,000 followers on Twitter, over 12 million on Facebook likes with 3 million followers, and almost a million followers on Instagram. Although all the social media platforms have different audiences and markets Nissan is able to excel in all the markets. Nissan uses its Facebook platform better than the others just off the amount of followers. With Facebook Nissan can promote more advertisement since facebook is the larger platform amongst the listed. Along with having more followers majority of the likes Nissan generates comes from Facebook.

Current Product Life Cycle - 2019 Nissan Altima

The current life cycle of the 2019 Nissan Altima is in the maturity stage. Nissan the brand has been working the Altima line for over two decades. Nissan introduced the Altima in the late 90s and through the years the product has flourished. At the current stage Nissan has not been able to top the 300 thousand mark in sales as it had in the previous years. With sales being at a stagnant pace of the years Nissan has reached the maturity stage and will eventually decline.

Competitive Edge

The 2019 Nissan Altima has plenty of competitors to edge out. What helps the 2019 standout is the standard features that it offers unlike the competition. Nissan offers features like forward collision warning standard in all 2019 models, and competitors like the 2020 Subaru Legacy do not offer it at all. Not only do the features that are offered standard set the 2019 Nissan apart from the competition, but the long standing history behind the car model. The continuing improvements to the Altima every year continue to help Nissan stand above most car brands. 

Brand Name

Nissan is one of North America's largest car manufacturers. With a brand that is stamped with over 80 years of satisfied costumers the brand speaks for itself. A brand like Nissan is a generational brand that can be passed down through many generations of people. In the car market this type of brand means a lot, because car companies love nothing better than to keep a family in their line of vehicles and be that families car brand of choice. There are not many brands that can compete with the name like Nissan or even the amount of time they have spent meeting needs of consumers. There is no doubt Nissan will continue to be a trade mark name for many more years to come as they continue to innovate their cars. 

Sales Management

The process in selling the 2019 Nissan Altima is just like selling any other car on the market. First the car is produced in Canton, Mississippi. All of the cars Nissan produces comes out of Canton, Mississippi, as well as their first plant in Symrna,Tennesse. After production cars are shipped to dealers to be sold. the process of buying a car is not always an easy one. With a price point just under 30k unless you have the money saved up your stuck doing paper work. From production to signing is how the 2019 Nissan starts and finishes.

Nissan Altima best features Ad

The best features that separate the 2019 Altima from the competition is all the technology Nissan offers for the car. Nissan does a great job in their TV commercial ad's showcasing the tech in the 2019 Nissan Altima, as well as a full walk through of the car available online to see all the features of the car. For a 30 second commercial window Nissan packed in a lot of the cool tech features to grab the consumers attention.

2019 Nissan Altima Walk through:
https://www.youtube.com/watch?v=bMJEf_XJWbU

2019 Nissan Altima TV Commercial:
https://www.youtube.com/watch?v=jw9hQd0UznA